This time I decided to approach the issue of earnings in the Internet a few from the other side – not the programmer, the spammer, webmaster, web designer and other “our”, and from the ordinary, but online-savvy, a businessman who wants to try the internet - of which quite a lot.
The mere prospect of Internet sales is very tempting – do not need no office, no shop, no sales – lifted a huge cloud of problems. In addition, virtually erased geographical boundaries – scalability is amazing
Statistics charms – each year in internet number of users doubled, people are more or less getting used to the online estimates – in general is gradually entering the Euro-American model, where people quietly ordering in the online store are 100% sure to deliver (though preferably more and legislative framework in order to bring – but I think it’s not far off).
Cashless payment system also consolidates its position – a growing number of prefer cards, cash – and the card can be, and the Internet to purchase …
From the standpoint of cost-side everything is fine – practically one-time costs of creating an online store, on an annual hosting and domain – a penny for business!
It would seem MANY advantages!
I’ll be back a bit in the beginning – why do it, I decided to pick this topic?
Because just yesterday, I introduced the companion is a miracle, as nsk3 – wife decided to sell clothes online … So I suggest parsing a specific example nsk3:
So – be justified if the costs and what can we expect from such a store?
IMHO – No matter how sad and costs are not repaid, and in general expect sales in the store, too, is not worth it!
Try to answer the question WHY?
Most importantly it is directly specific product! in this case, clothes – in most cases it is necessary to “estimate the eye” – to see with my own eyes, touch, sizes, too, ‘float’, although many people still manage to buy clothing through catalogs …
Little has been done site design – does not look professionally, personally I would not be here, what to order.
There is no possibility of payment by electronic money, plastic cards.
Internal search engine optimization to zero – the main page title is empty! Although I know that Bitrix course allows the case to correct. Hence – even outer optimization and run is not necessary – the results will not be.
Content is very low and it is poorly designed.
Unanswered question – how would visitors? Buying traffic is useless IMHO – the envelope of the specifics will be very small. With search engines in the natural issue of just waiting is worth nothing because there is no optimization. Well, no affiliate programs to attract traffic, I also did not find (and did not expect).
Conclusion on this online store: IMHO this site should have been done on the basis of site cards with a minimum of Hard to not focus on online sales (although if money allows – then as the saying goes “master”).
How correctly sell online?
Specificity of goods sold must meet Internet selling most convenient – is that in principle no need to physically deliver – some sort of information, programs, files. In general, the basic principles and you are free to think out:
must be a demand, not just demand, namely the Internet demand (details below)
purchase of goods online should strongly differ favorably from offline acquisition, and better to do online purchase options was not not interfere in the proposed product
The site should be beautiful, inspire confidence and be comfortable – there will not be much to paint, but in short run:
- nice design
- user-friendly interface
- easy navigation
- nice domain name (over the same second level!)
- not interfere with the forum section of frequently asked questions, can be identified separately good feedback from customers
Desirable payment options e-currencies and plastic.
Call-center – another strong plus.
The site should be optimized for search engines (95% of visitors come just from search engines)
desirable to estimate the number of searches on this product in the same, this initially to make the semantic core of commodity group (preferably taking into account your location).
Undertake an optimization of all the pages based on the previously semantic core (titles, headers, content) then it is already possible, and run outside (we press on the reference ranging).
Until the results of search promotion there, you can try to buy targeted traffic from search engines – to analyze the envelope, watch the customers – I think will be something to think about and what to optimize.
Already registered visitors are desirable to entice repeat purchases various promotions (discounts to attract buyers, etc.) via the mailing list.
And anyway, ideally to attract visitors to give webmasters – to organize your affiliate program where a webmaster will receive % from sales. A perfect solution – and the wolves and the sheep are safe enough to eat! Here is how to interest webmasters – that is a separate “song”, but I think it’s worth it. (By the way for sales on the Internet do not necessarily have its own well – Welcome to our ranks, “webmasters” – a bunch of affiliate programs! Can sell all – but that’s a separate conversation that I’m on the blog for almost 2 years)
Lastly, bring a couple of examples, from my point of view, successful projects on-line shopping, and explain why I consider them successful:
1. Sales of generic pills for potency – Example Site
+ Appropriate specificity (small-sized goods, without the size, etc. – no need to “try on”, etc. – useful for online shopping)
+ Demand (hard to argue here, eh?)
+ Low price compared to the chemist (
+ Affiliate program with lots of promotional material (which gave them an excellent effect – see search results for queries such as Viagra, Cialis and others – almost all shops scored exactly this affiliate), as a consequence:
+ Easy to use interface, lots of different designs, forums, content and other disk imaging on different domains (web designer that knows his job!) – A disadvantage can be expressed lack of call-center
2. Selling books with tales about your child – an example of the site
+ Appropriate specificity (again, a book can not come in size)
+ Great zest – product is unique, nowhere else to buy it can not, by the parent may in itself infringe than that, but a good baby gift will do!
+ Great design and interface of the cerebral site
+ Excellent affiliate program for webmasters and not only! (Guys do not mind sharing – 50% of your sale!!!!) just a bunch of promotional materials, free keywords, designers, copywriters!
Also you easy can sell software online with this method
You can certainly bring a lot more examples but time is not rubber I have outlined the basic idea!
Although still only add: (although I and a patriot, but I can not help it)
Among the most important criteria is the solvency of customers, so if possible, I strongly advise all the same focus on Americans
Advantages in comparison with the webcams are obvious:
English-speaking segment of potential buyers at times more, and they are clearly richer and much more relaxed with these parting with money online (for online purchase are almost like for us to shop for some bread to go, can not be said about the average user internet).
eknyga